Saluki
Brand Mark
SALUKI Dog wear & Accessories – are luxury products for dogs. The idea behind the name and brand mark is saluki. This dog breed has long and aristocratic history. Salukis are intelligent, composed and elegant dogs with good hunting instincts. They were companions of pharaohs in ancient Egypt and, many years later, became one of the favourite breeds among monarchs in Europe.
Challenge
Create a brand mark for a business that sells high quality products for dogs. The mark must represent these values: luxury, quality and reliability. The logo should be memorable and recognisable with and without the name of the business (word mark).
Solution
To highlight the values of the company the symbol of golden saluki was chosen. Connection between the name of the company and aristocratic history of saluki dog breed communicates richness and quality. The silhouette of the dog is stylised to resemble the flatness and geometry of Egyptian hieroglyphs. In the logo salukis head is turned backwards – alert but calm. The stance is regal, the tail – relaxed. Saluki mark encapsulates confidence and reliability.
